Job Ad Success: What’s in it for me (WIIFM)

Effective learning techniques say people need to hear or read something 3 times before they will remember it. So, in that spirit, the following 3 sentences are not typos. “Sell” your company to the candidates. “Sell” your company to the candidates. “Sell” your company...

Job Ad Success: You must not “must” too much!

People don’t like being told what they “must” do. That “must” word tends to make all the little independent hairs on the backs of our independent necks stand up in revolt! Phrases like “must give excellent customer service”, “must be detail oriented”, “must leap tall...

The 4 “Don’ts” of Job Ad Language

Do you love reading job descriptions? Neither does anyone else. Yet, many companies post the entire job description online when sourcing for candidates. To get real success with your job ad, here’s some things to avoid:  Don’t publish the entire job description even...

Business Success: Are you Manager Material?

In my last post, we talked about hiring the right manager based on talent. It makes sense, doesn’t it? We even talked about how to measure talent because the old skills-based hiring misses the mark more than 80% of the time. This leads to an important question:...